Even as small businesses, us photographers need to have a brand identity in order to know how and where to market effectively, to be remembered and to create an experience for our clients.
Figuring out and developing your brand identity is a process that can take some time and cost some money. Eeek! And as busy photographers and business owners, that may seem like a luxury we can do without. But the truth is, without a brand, you don't have a business.
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