Image by NMFA Alumni Student Kristi Tamcsin
Carve a path of your own with courage and clarity
No More F*ckin’ Around will provide you with all you need in order to give shape and voice to who you are as a person, a photographer, and a business owner, enabling you to confidently put yourself “out there” and get the results you have been searching for.
A brief overview of some of the curriculum
More details below!
No More F*ckin' Around is one of the best things I've ever done for my photography. So many benefits! The photography mentorship from Jenna is outstanding and helped me think about making images in a whole new way, and the business and marketing classes teach you how to get the best clients for you so you can show off all those great photos you'll be making. Ashleigh does a deep dive on figuring out how to display who you are as a photographer in your marketing and website so that you attract clients who want what you have to offer. I also feel like I've made real connections with other people in the class that will continue to benefit me long after our year is over. Highly recommend!
-Laura Rush
I cannot believe how much I've grown after a year of No More F*ckin' Around. As a photographer, as a business person, and as a human being. Ashleigh Raddatz and Jenna Shouldice are so amazingly knowledgeable and empathetic. They are creative problem solvers in every sense. Of course, often their sage advice was to look inside myself which was often HARD, but necessary and rewarding. Their lessons PUSHED ME harder than I've ever been pushed. I accomplished practically everything I put on my vision board for the class last year; even the areas of my life that didn't have to do specifically with photography were enriched by learning from the mentors and my cohort of smart and compassionate people.
If you're considering enrolling, absolutely do it. Then buckle UP!
-Christine Wright
If you’re at a place where you are stuck or feeling unsure about how to evolve your photography and/or business, No More F*ckin’ Around will help you figure out how to navigate out of that stuckness and into something you may not have realized existed in you.
It changed my life!
-Jody Goodwin
✓ Courage and confidence soaring in your photography, business, and self, setting the stage for continuous growth.
✓ A revamped portfolio and a fresh perspective on your craft.
✓ An indispensable photography toolkit, your secret weapon for overcoming obstacles and elevating your work, even beyond the program.
✓ The ability to expertly critique your own work and navigate the business landscape.
✓ A kick-ass business overhaul, covering branding, marketing, pricing, sales, workflow, website, and communication strategies.
✓ A newfound community of like-minded friends, ready to share the journey and celebrate successes.
✓ And that's just the beginning...
THE “EVERYTHING YOU NEED PROGRAM” FOR PEOPLE READY TO MAKE SHIT HAPPEN!
Welcome to a transformative journey that transcends the ordinary – "No More Fuckin’ Around," the unparalleled, year-long mentoring program designed for those ready to ignite change in their lives!
Led by the dynamic duo, Jenna Shouldice & Ash Raddatz, this isn't just a program; it's your passport to a life-altering experience. Imagine a year dedicated to unleashing your full potential, where the mantra is simple: "No More Fuckin’ Around."
This isn't your typical mentoring program; it's a commitment to pushing your boundaries, transforming your mindset, and turning your aspirations into reality. "No More Fuckin’ Around" integrates the power of your mind, heart, and hands to shape and express who you are as a person, photographer, and business owner.
This program is your compass through self-reflection, courage, and strengths, paving the way for your photographic work and the creation of a business that's authentically yours. It's not just a kick in the ass; it's the wake-up call you've been waiting for.
Embark on a journey where each lesson builds upon the next, providing you with unparalleled clarity, unshakeable confidence, and a photographic voice that is distinctly yours. Stand out in the competitive photography industry and experience continuous growth year after year.
In-depth Monthly Lessons: Delve into a rich tapestry of practical and theoretical knowledge.
Monthly Assignments: Apply what you've learned in real-world scenarios.
Image Critique: Receive constructive feedback to elevate your craft.
Portfolio Reviews: Fine-tune your portfolio for maximum impact.
Weekly live group sessions: Engage in dynamic discussions, with recordings for your convenience.
30 min. Monthly One on Ones via Zoom: Personalized guidance from Jenna & Ash.
Diverse Learning Materials: Enjoy live video discussions, recordings, written materials, and valuable resources.
Templates and Spreadsheets: Simplify your life and business management.
The Perfect Marriage of Photography & Business: Achieve balance and excellence in both realms.
Tons of Support: Journey alongside Jenna & Ash, and a community of like-minded photographers.
Private Student-Only Community: Forge connections that last a lifetime.
Forever Access: Revisit program content, lessons, and recordings whenever you need inspiration.
Bonus Lessons & Resources: Elevate your learning with extra insights and tools.
Laughter, Connection, and Fun: Because transformation should be enjoyable!
This isn't just a program; it's a revolution. It's "No More Fuckin’ Around" – where your potential meets its true calling. Are you ready to make shit happen? The journey starts now.
MENTORED INSTRUCTION
No More F*ckin Around will redefine your relationship with photography and catapult your creative process and business in new ways! Through our Mentored Instruction, you will have an immersive experience, support, and guidance through the realm of visual storytelling and business.
A dynamic curriculum is delivered through the DFP Education platform and live class discussion via Zoom, where you'll not only absorb comprehensive content but also receive support. You will work through engaging assignments meticulously curated to fuel your growth, accompanied by insightful feedback and critique that will shape your craft.
You will also take part in a private discussion group, where mentors (and fellow students) share wisdom, providing you with a collaborative space to cultivate ideas. Live group Zoom meetings are held 3-4 times a month, fostering inspiring discussions and forging connections with fellow photographers. In addition, you will receive personalized 1 on 1 support to illuminate your unique path.
In addition to this, the remainder of the year will be spent mastering:
Competency in photographing everyday life in a way that still ignites a fire in your work (taking mundane to hell yes)
Shooting your own life in a way that compliments your photographic voice & your business
Identifying meaning in your photography and your business
Tackling difficult shooting situations + light
The Environmental Portrait + Documentary Portraits
Laying out the foundation of your brand as an extension of yourself through a holistic approach
How to write and speak about your work in a way that is sincere and appealing to your audience
Brand Identity
How to price & sell your work
Marketing on and offline
How to produce visuals that will assist you in your business
Workflows for all areas of your photography and business
Making sure your website is in tip-top shape
Editing / toning your images
Culling your images for story
Identifying exactly what photos belong in your portfolio
Learning to critique your own work
Creating personal projects
Tons of Bonus Materials & Templates
DURATION: 1 Year
CAPACITY: 36 Students
INVESTMENT: €4523 €4023 for early enrollment
*Payment Plans Available: see below for details. If you need a special payment plan, please don’t hesitate to reach out to us at hello@dfpeducation.com or contact Ash Raddatz directly
Please note: No refunds/returns are available for this program. If you need to give up your spot, you are responsible for your remaining balance or for finding someone else to sell your spot to. If you transfer your spot to someone else, it needs to be before the program start date and we need to be informed of the transfer in writing to hello@dfpeducation.com.
ABOUT JENNA & ASH
Jenna and Ash have been teaching together for over 4 years, in addition to teaching on their own for over 15 years combined.
Jenna is a documentary photographer based out of Victoria BC where she lives with her husband and young daughter. Her documentary work focuses on women’s issues and more specifically, the labour process. In addition to being professionally trained as a photographer, Jenna has a degree in Psychology and trained as a doula in 2011. Her birth work has been published internationally in multiple languages both online and in print.
Ash Raddatz is the CEO & Founder of DFP and an American photographer based out of Jena, Germany. With a background in marketing & communications, a wild (and at times inappropriate) sense of humor, and a love of helping and encouraging others, Ash is passionate about continuing to transform perspectives surrounding documentary photography and what it means to run a successful business.
“The content was beyond what I could have imagined…My overall experience with NMFA was deeply transformative…”
The content was beyond what I could have imagined…My overall experience with NMFA was deeply transformative. I signed up hoping that I would learn new systems that could help me get my so that I could maybe have a profitable business and ended the year with not only a wealth of resources on how to achieve my goals as a business owner, but a deep seated belief that to not follow through and execute these plans would be a massive disservice to myself and to clients. The NMFA mentors and experience truly helped me see that I have something to offer the world that is unique to me and my way of seeing.
-Jamie Scholberg
"Best investment I’ve made in my career”
No More Fucking Around was the best and most complete mentorship I have ever done. The mentors are amazing and extremely generous with their time and knowledge. They helped me take my art and business to a new level. Ashleigh taught me to look at marketing in a way that made way more sense and removed the overwhelm I felt from it. Jenna helped me nail down my artistic voice and grow my confidence. Best investment I've made in my career.
-Katharina Esteves
“…Life Changing!”
Connecting with other photographers who are within a wide range of business/experience/development and helping others while having the supportive networking from those further along than I am. Getting to know three fabulous instructors who gave 100,000% of themselves and their time to us…
Life changing!
-Allexandra D.
“…This was the best thing I could have done for my business and photography; it was worth every penny and every hour of Zoom…I want it to never end.”
I loved No More F*ckin’ Around. Amazing class! I was very ambivalent about signing up and did on the last possible day. This was the best thing I could have done for my business and photography; it was worth every penny and every hour of Zoom. I learned so much from these fantastic women and made so many amazing friends!
I will miss this class so much and I am tearing up just thinking about it.
-Jenn Nilsen
“I loved my experience working with both of them.”
You will not regret No More F*ckin' Around! The support and accountability was absolutely wonderful and resulted in a massive growth in both my confidence and skills. The way that Jenna teaches and mentors both challenged and supported me to take more risks and develop a much stronger sense of personal style and voice in my work. Ash's classes on business and branding have helped me to distill my "why" down to an easy to explain message that has helped me reach more clients. I loved my experience working with both of them.
-Jordan Lyall
“This program is not just about photography, it’s about life. After this program, I am not just a better photographer, I am also a better person.”
NMFA was a changing point for me. Not only because you gave me strength to push out of my comfort zone and lean into my creativity, but because of your encouragement and lessons, I have the courage to photograph MY way. This program allowed me to know what my own voice is and that it is different than anyone else. I finally SEE and know what my vision and voice is - Thank you so much for that!
This program is not just about photography, it’s about life. After this program, I am not just a better photographer, I am also a better person.
-Raquel Ponte
