One of the most common questions seen across photography groups is “how do I get clients”?
Most are looking for a quick and magical solution but the truth is, if there were a quick and magical solution, everyone would be doing it.
When I get asked this question, I always say the simplest answer is marketing… which as you know, is not so simple at all.
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Even as small businesses, us photographers need to have a brand identity in order to know how and where to market effectively, to be remembered and to create an experience for our clients.
Figuring out and developing your brand identity is a process that can take some time and cost some money. Eeek! And as busy photographers and business owners, that may seem like a luxury we can do without. But the truth is, without a brand, you don't have a business.
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You bought the website template, picked out your best images to showcase. It all looks nice. Now you have to tell people something about you. Eeek! You check out what other people have written on their "About Pages" and figure you should...
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