THIS IS THE LAST YEAR WE WILL RUN THE PROGRAM, SO DON’T MISS IT!
ENROLL BY December 17, 2022 for over €2000 in enrollment bonuses
Watch the exclusive private class and Q&A with Kirsten, Jenna, and Ash here before it expires!
Enroll now, before this offer expires!
Get off of the research rollercoaster and get everything you need to carve a path of your own with courage and clarity
Give shape and voice to your photography and business with ACTIONABLE steps that you will implement throughout the 12 months
Access, support, and education from 3 mentors
Learn our advanced photography, branding, and marketing strategies
Accountability from your mentors and the No More F*ckin’ Around community of inspiring photographers on the same journey
Implementation of a fail-proof pricing and sales strategy that guarantees profit
A stand-out brand that is truly YOU which draws in exactly the clients you want (which includes your brand, website, and marketing strategy)
A photography portfolio of your strongest work that separates you from other photographers because it is your TRUE photographic voice
Includes over €2000 worth of VIP bonuses:
The lawyer drafted DFP contract of your choice
1 Year Featured DFP Membership which includes a portfolio page on our directory listing, exhibition opportunities, exclusive DFP member content, and more
Access to the bonus personal projects live roundtables with Kirsten Lewis throughout the 12 months
Marketing templates including the Pricing & Product Guide, Press Release Template, Client Experience Template, and About Tri-fold
ENROLL BY DECEMBER 17th, 2022
“The content was beyond what I could have imagined…My overall experience with NMFA was deeply transformative…”
—Jamie
“…This was the best thing I could have done for my business and photography; it was worth every penny and every hour of Zoom…I want it to never end.”
--Jenn Nilsen
✓ Everything you need in order to have more confidence in your photography, your business, and yourself, along with the skills to continue to grow year after year
✓ An amazing new portfolio and a new perspective on your photography.
✓ A photography tool kit to help you anytime your get stuck or want to push your work further so you are set even after the program is over
✓ The skills to critique your own work and business
✓Your business in kick-ass shape including your branding, marketing plan, your pricing and sales system, workflow, website, and communication plan.
✓ A new community of friends
✓ So much more…
THE “EVERYTHING YOU NEED PROGRAM” FOR PEOPLE READY TO MAKE SHIT HAPPEN!
“No More Fuckin’ Around” is a powerful year-long mentoring program led by Jenna Shouldice, Kirsten Lewis, & Ash Raddatz. It has been developed to inspire you to push your boundaries and to transform your perspective by using your mind, your heart, and your hands. You will learn through a mix of practical and theoretical knowledge.
This program will provide you with all you need in order to give shape and voice to who you are as a person, a photographer, and a business owner, enabling you to confidently put yourself “out there”.
It is meant to guide you through the ins and outs of self-reflection, courage, and your strengths, which will translate into the photographic work you do and how you build a business that is uniquely your own.
“No More Fuckin’ Around” is exactly the kick in the ass you need. Each lesson builds upon the next so you will walk away with clarity, confidence, and a photographic voice and business that is uniquely your own. This enables you to stand out in the photography industry and to continue to grow year after year.
Included in this program:
In-depth Monthly Lessons
Monthly Assignments
Image Critique
Portfolio Reviews
Weekly live group sessions (recorded in case you can’t attend)
30 min. Monthly One on Ones via Zoom rotating between Jenna, Kirsten & Ash
A mix of live video discussions, video recordings, written materials, and resources
A mix of practical & theoretical lessons
A mix of photography & business for the perfect marriage of both
Tons of support from Jenna, Kirsten & Ash
Private student-only community with like-minded photographers
Forever access to all program content, lessons, group recordings, etc.
Tons of Bonus lessons & resources
Lots of laughs, connection, and fun
MENTORED INSTRUCTION
This is a mentored program, which means you will be receiving comprehensive content & support via the DFP Education platform, assignments with feedback/critique, a private discussion group with all 3 mentors present, as well as live group Zoom meetings (3-4 times per month) for further discussion in addition to 1 on 1 support.
The program will be broken up into quarters where you will learn from all 3 mentors for 1 month per quarter. For example, we will be starting in October with Ash teaching you about digging deep into your soul, your mindset, your fears, your discomforts, your hopes & dreams, and your ideal version of success. This will require deep introspective work and assignments to get you in the mindset for the remainder of the program enabling you to set your intentions for the program. With this, you will lay out the foundation for you to push through your boundaries and to begin creating photographs and a business that is EXACTLY YOU and cannot be replicated! In November Kirsten will begin to help you challenge your photographic boundaries, and your own biases, and to enable you to confront uncomfortable situations so you can be prepared for whatever comes your way. In December, Jenna will be working with you to refine your photographic voice which will translate into better work in the future and supports your bio and business.
In addition to this, the remainder of the year will be spent mastering:
Competency in photographing everyday life in a way that still ignites a fire in your work (taking mundane to hell yes)
Shooting your own life in a way that compliments your photographic voice & your business
Identifying meaning in your photography and your business
Tackling difficult shooting situations + light
The Environmental Portrait + Documentary Portraits
Laying out the foundation of your brand as an extension of yourself through a holistic approach
How to write and speak about your work in a way that is sincere and appealing to your audience
Brand Identity
How to price & sell your work
Marketing on and offline
How to produce visuals that will assist you in your business
Making sure your website is in tip-top shape
Editing / toning your images
Culling your images for story
Identifying exactly what photos belong in your portfolio
Learning to critique your own work
Bonus Materials
DURATION: 1 Year
CAPACITY: 36 Students
INVESTMENT: €4523
*Payment Plans Available: see below for details. If you need a special payment plan, please don’t hesitate to reach out to us at hello@dfpeducation.com or contact Ash Raddatz directly
Please note: No refunds/returns are available for this program. If you need to give up your spot, you are responsible for your remaining balance or for finding someone else to sell your spot to. If you transfer your spot to someone else, it needs to be before the program start date and we need to be informed of the transfer in writing to hello@dfpeducation.com.
ABOUT JENNA, KIRSTEN & ASH
Jenna is a documentary photographer based out of Victoria BC where she lives with her husband and young daughter. Her documentary work focuses on women’s issues and more specifically, the labour process. In addition to being professionally trained as a photographer, Jenna has a degree in Psychology and trained as a doula in 2011. Her birth work has been published internationally in multiple languages both online and in print.
Kirsten is a family photojournalist based in Denver, Colorado however her work brings her all over the world, from New Zealand to Dubai, Brazil to Canada, Italy to Hawaii. Although she has been shooting for over fifteen years, it was teaching on Creative Live that really brought her approach to documentary family photography to the forefront as a desirable alternative to the traditional family portrait. She has been mentoring photographers internationally not only within family photography, but a coach guiding them to find their own unique voice by embracing their personal experiences and encouraging them develop a personal point of view.
Ash Raddatz is the CEO & Founder of DFP and an American photographer based out of Jena, Germany. With a background in marketing & communications, a wild (and at times inappropriate) sense of humor, a love of helping and encouraging others, Ash is passionate about continuing to transform perspectives surrounding documentary photography and what it means to run a successful business.
Carve a path of your own with courage and clarity
No More F*ckin’ Around will provide you with all you need in order to give shape and voice to who you are as a person, a photographer, and a business owner, enabling you to confidently put yourself “out there” and get the results you have been searching for.
*click each image to enlarge them
